THE MAGIC OF THE SHOW DEALER MARKET • APRIL 11-13, 2018
Doyle Wallace has a saying around here, “You can’t fully appreciate Wallace Hardware until you’ve experienced the magic of a show.” But what does that mean exactly? If you look the word up in the dictionary, you will discover that there are several meanings for the word, magic. Used as a noun, it means the power of apparently influencing the course of events by using mysterious or supernatural forces. Used as a verb, it means to move, change, or create by or as if by magic. As an adjective, magic means wonderful or exciting, as in, “What a magic moment!”
Magic happened at our Spring 2018 “The Magic of the Show” dealer market when our dealers discovered tremendous savings and terms when they completed their major purchasing at our show. By taking advantage of full-line discounts from most vendors, all the At-Show-Only Buys, Showstoppers, Breakfast Buys, Show Spiffs, Closeouts, and the Top 25 items, all with special terms, our dealers saved a fortune! And every $100 spent earned them $1 on pools, 50¢ on directs, and 25¢ on lumber in Show Bucks. And banked Show Bucks were doubled and can be used for store advertising, merchandising, and resets.
Magic happened each time a name was drawn to win a special prize. With rewards ranging in value from $200-$500, there was a happy winner every hour from our “Spin to Win” drawings. Our Big 5 giveaways allowed every dealer who purchased at least $500 from a Big 5 sponsor the opportunity to win some amazing items totaling over $35,000 in combined value. All these prizes, along with the free meals, snacks, soft drinks, popcorn, cookies, ice cream, donuts, and coffee, made everyone attending a Wallace Hardware dealer market a winner!
What would a magic themed show be without a magician? Magic happened for real when Terry Evanswood opened our show with selected elements from his mind-blowing magic act. On Wednesday, April 11 at 2:45 p.m., we gathered in the Greenbriar Room of the LeConte Center for “The Magic of the Show” kick-off party, sponsored by U.S. Craftmaster, Rustoleum, B&K, Case Knives, Hillman, Cash Acme, Fiskars/Gilmour, and Genova Products.
If you missed our spring dealer market, don’t make the same mistake this fall. Go ahead and mark your calendars for October 10-12 and make your plans now! For those of you who attended the spring show, all of us at Wallace Hardware say thank you! Thank you for making this one the largest spring show in company history. We thank you for your continued loyalty and support.